Last updated: 29 July 2026
Cookie policy
This policy explains how Aura Tattoo & Meaning uses storage and similar technologies on this website.
Essential items (language preference and your consent storage) are always active.
Vercel Web Analytics and Speed Insights are loaded to understand traffic and performance; they are configured to avoid advertising cookies and typically do not rely on persistent third-party cookies.
Google Analytics 4 and the Meta advertising pixel run under Google Consent Mode v2 with all analytics and advertising storage set to denied by default. Before you accept, no analytics or advertising cookies are written: Google receives only anonymous, cookieless signals, and the Meta pixel holds every event unsent. Accepting turns that storage on; rejecting leaves it off.
If you arrive from an advertisement, the campaign identifiers in the link (for example gclid or utm_source) are kept in your browser tab's session storage so the studio can tell which campaign produced a booking. They are never written to your device permanently, disappear when you close the tab, and are erased immediately if you reject optional storage.
| Name | Purpose | Classification | Consent required? | Max age |
|---|---|---|---|---|
| NEXT_LOCALE | Stores which site language you prefer. | Functional - always active | Not required | 1 year |
| COOKIE_CONSENT | Remembers your analytics consent choice. | Strictly necessary - always active | Not required | 1 year |
| - | Vercel Web Analytics and Speed Insights: audience and performance metrics. Implemented to avoid third-party advertising cookies; typically no persistent cookies on your device. | Measurement - essential / low impact | Not required (no non-essential tracking cookies) | Session / none typical |
| _ga, _ga_* | Google Analytics 4 measurement. Google Consent Mode v2 is active: until you accept, these cookies are not written and Google receives only anonymous, cookieless signals it cannot link to you or your device. | Analytics - optional | Required before any cookie is written | Up to 2 years (Google), only after acceptance |
| _fbp, _fbc | Meta (Facebook/Instagram) advertising measurement. The pixel loads with consent revoked, so no events are sent and no cookies are written until you accept. | Advertising - optional | Required before any cookie is written | Up to 90 days (Meta), only after acceptance |
| aura_attribution | Session storage, not a cookie. If you arrive from an advertisement, records which campaign sent you so the booking can be attributed. Cleared when you close the tab, and erased immediately if you reject optional storage. | Measurement - session only | Erased on rejection | Until the browser tab is closed |
How to manage cookies
Most browsers allow you to block or delete cookies in their privacy or site settings.
Third‑party embedding
Appointment booking widgets (for example Cal.com) may place their own cookies when you interact with them. Please refer to those providers’ policies.